Mad World Creative was asked by Lynchpin Ideas to help make a significant yet complicated infrastructure program easy for residents to understand. We were tasked with redesigning the look and feel of the program called the “Overflow Control Program.” Soon to be renamed Keep Out the Rain. We began by giving the entire program a simple and approachable look and feel. Today, awareness of the Keep Out the Rain program continues to grow community wide, as the brand appears on public meeting materials, digital media, promotional materials, job site signs, video and even workers’ vests. We are proud to help frame and support the ongoing communications efforts in a way that reflects the innovation, necessity and scope of this $4.5 billion project — the largest infrastructure investment in Kansas City’s history.
~ Animated GIF for social media outlets ~
